About Visit Korean Heritage Campaign
Korean Heritage Visit Campaign BI
The most defining visual impression of Hangeul at the time of its creation was its distinct geometric structure compared to Chinese characters. The campaign logotype, which highlights this feature, serves as a representative design element symbolizing the Korean Heritage Visit Campaign and helps build a consistent campaign identity.
The Korean-English combined version is used as the primary format, while the Korean-only version is used when reduced legibility makes the combined version difficult to apply.
The campaign logotype, which emphasizes the geometric characteristics of Hangeul, serves as a key design element representing the Korean Heritage Visit Campaign and plays an essential role in establishing a consistent campaign image.
The horizontal logotype is used only when applying the primary format is not possible and must be scaled proportionally using the original file.
Signature
Korean-English Combined Type
Korean Type
Korean Type
Korean-English Combined Type
Primary Colors · Color Usage
- Korean Heritage Red
-
PANTONERed 032 C
CMYKC0 M90 Y67 K0
RGBR240 G53 B67
Primary Color
Black
National Heritage Visit Campaign Slogan
A Story in Every Step
A Storybook waiting to be unfolded
Unknown, yet Fascinating
Unfamiliar stories
Lessons to be learned within
Healing, Inspiration, and Joy
Korean Heritage sites where countless stories
lie beneath, waiting to be discovered
From stories of the past
To new stories being created today
From Stories of Past
to the Stories being written Today
Step into the World of Stories,
A Story in Every Step
Visit Korean Heritage Campaign